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25 October 2013 by Adam

OS12 QUICK ONLINE AND WEB TIPS FOR SMALL BUSINESSES

OS12 QUICK ONLINE AND WEB TIPS FOR SMALL BUSINESSES

ONLINE & WEBSITE MARKETING FOR SMALL BUSINESSES

1. Make sure you have a website
Wait a minute! This may sound like an obvious statement for a list like this, but surprisingly nearly 27% of small business still don’t have any online or web presence at all. Whilst referrals and word of mouth business is hugely important, more often than not a website is the very first port of call for any potential enquirers or those looking to solve a problem.

2. Attract.
Make sure you have a clear message and business proposition that is genuine. Generally speaking you will then tend to attract, generate and retain customers who match what your business offers.

3. Engage with people online…
…but do this at their speed, not yours. We all want our customers to know how exciting our new shiny whatsits are and how cheap they are, but not constantly force-fed please. We fortunately now have a wide selection of tools available that allow you to do this.
You could include a newsletter sign up option, giving your subscribers the option to moderate exactly which messages they receive, so they are not constantly bombarded with information. Plus, DON’T FORGET to have a one click unsubscribe link too! A large number of potential followers will simply not give you their email address at all, (who knows what you are going to do with it??) so why not think about other ways of engaging.
Using social media network channels, blogs and latest news options will help with this but ensure they are regularly updated and readily available. Don’t ‘push’ the content you would like them to see too hard, we all like to ‘pull’ the info we want to see. Also remember it’s about engaging, developing relationships and dialogue.

4. Make it current.
Sometimes we struggle to find the time to add new social media content, engage online or update our websites, but neglecting to invest in this is one of the biggest contributing factors in dissuading new customers. Who wants to see what your company did during the last Football World Cup? If you do have a news section or blog, then make sure it is regularly updated and topical. This is always a great way to ‘propagate’ your Google keywords.

5. Design and style.
It is vital to convey the correct message, with the right ‘brand’ personality to match. We’re not talking tens of thousands spent on shiny new corporate identities, but quality design and aesthetics that project your business in a presentable, consistent fashion. Take a look at your website, does it need a review?

6. Keep it simple…
Don’t confuse, less is more! Your website users won’t appreciate struggling whilst trying to find out exactly what they want – they expect it to be easy to navigate and concise. Try to use the least amount of content to do the job. OK, content may be king for the search engines, but us mere humans like it simple. Think, does it add anything? No? Then lose it and rely on the creative use of white space.

If you have any QUICK TIPS please add your comments…

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