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16 April 2013 by Gary

WHAT IS OUTSOURCE MARKETING?

WHAT IS OUTSOURCE MARKETING?

Outsource marketing can provide different things for different people. Underpinning the concept however is the provision of specialists who have the energy, competence and commitment to successfully assume responsibility for the job in hand. It is flexible and can be scaled to suit the size and scope of what’s needed. For example, it can provide complete outsourcing of a marketing project – that might include everything from analysis, strategy and planning to execution of an integrated plan including advertising, digital and print.

Marketing outsourcing can provide that very important ‘objective view’ or ‘outside perspective’ that can step back and look beyond the company culture. Often marketing departments are swamped with work and simply don’t have the time to look at every possible opportunity. By outsourcing marketing expertise on a short-term basis, things can get done, without the requirement to add to overhead costs.

In today’s economic climate, marketing has become more important and outsourcing secures necessary resources when personnel and infrastructure are often curtailed. Outsource marketing is goal driven, it pulls everything together and improves focus as effectively and efficiently as possible. It is unbiased marketing. To discuss how OS12 can help your organisation contact gary@outsource12.co.uk

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